Oct 2, 2012-2012
United States of America
Murder is bad
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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP
People Against Legalizing Murder (PALM), Yes Lab
TARGET
Shell
WIDELY HELD BELIEF
Shell should be held accountable for the murder of villagers.
CASE NARRATIVE
Issue and Opponent: Shell is one of the largest oil and gas producers in Nigeria. In the 1990s, it was alleged that Shell collaborated with the Nigerian military regime at the time to suppress opposition to its oil development violently. In total, more than 60 villages were raided, over 800 people were killed, and more than 30,000 were left displaced from their homes. The issue had been raised to the Supreme Court in the case, Kiobel v. Royal Dutch Petroleum.
Dilemma Action: A few days before the case was to be heard, the Yes Lab aided the People Against Legalizing Murder (PALM) in an action to draw attention to the case. Together, they created a website that provided employees with information about the case, as well as ways to tweet about their feelings regarding it. The website was later presented to Shell employees after PALM had received a file with more than 71,000 emails from Shell employees. The group sent out an internal email that claimed to be from Shell’s false “Grassroots Employee Empowerment Division,” complete with the Shell logo, links to genuine websites, and Shell’s customary footnotes. Nearly all of Shell’s employees received about four emails, and several wrote back asking for more information on the case, thus publicizing the case that Shell was working so hard to cover up. Within minutes Shell’s IT department had blocked employee access to the fake website.
Outcomes: The Kiobel v. Royal Dutch Petroleum case was heard on October 1st, 2012. Shell argued that because it was a corporation, it couldn’t be held accountable for the orders of villagers in US courts. The Supreme Court concluded that the Alien Tort Statute could not be applied in this particular case as it was not intended to be applied extraterritorial.
PRIMARY STRUGGLE/GOAL
NONVIOLENT TACTICS USED
DA TACTICS USED
Emails
CASE NARRATIVE WRITER
SUCCESS METRICS
8 / 12
(MC) Media Coverage
(MSYMP) Media coverage was sympathetic to the activists
(OR) Opponent response
(PS) Dilemma action built sympathy with the public
(PUN) Punishment favored the activists
(REFR) Dilemma action reframed the narrative of the opponent
(SA) Dilemma action appealed to a broad segment of the public
Laugtivism
PART OF A LARGER CAMPAIGN
3 / 3
Activist group continued working together after the action
Encouraged more participants to join the movement
Internally replicated by the same movement
RESOURCES
Project documentation
Dilemma Actions Coding Guidebook
Case study documentation
Dilemma_Actions_Analysis_Dataset
SOURCES
Rowell, Andy. 2012. “Murder is Bad – Even in Nigeria,” Oil Change International. Retrieved July 23, 2023. (https://priceofoil.org/2012/10/03/murder-is-bad-even-in-nigeria/).
Lennard, Natasha. 2012. “Aided by Yes Men, activists strike at Shell,” Salon. Retrieved July 23, 2023. (https://www.salon.com/2012/10/02/aided_by_yes_men_activists_strike_at_shell/).
The Yes Men. 2012. Murder Is Bad/ Shell Blocks Activist Website,” Retrieved July 23, 2023. (https://theyesmen.org/http%3A//www.yeslab.org/projects/murderisbad/pressrelease).
Oyez. 2011 “Kiobel v. Royal Dutch Petroleum,” Retrieved July 23, 2023. (https://www.oyez.org/cases/2011/10-1491).
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