Jan 1, 2013-2013
Australia
Whitehaven Coal Hoax Email
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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP
Jonathan Moylan
TARGET
Whitehaven Coal
WIDELY HELD BELIEF
That companies should stop pursuing coal-mining projects which are detrimental to the environment.
CASE NARRATIVE
Issue and Opponent: Australia’s Whitehaven Coal Company continued to support coal mining, which is detrimental to the environment. A project of theirs, the coal project in Maules Creek, had already drawn years of community outcry and protest due to the damage caused to the Leard State Forest and numerous cultural sites around the county.
Dilemma Action: Activist Jonathan Moylan sent out a fake email wiping out close to $314 million of Whitehaven Coal’s stock value. He wrote the email falsely claiming that the company withdrew its $1.2 billion loan to the Maules Creek coal project.
Outcome: Jonathan Moylan pled guilty to the charges, of which he was offered a $1000 recognizance if he maintained good behavior for two years. There was a negative result as the construction went along anyway.
PRIMARY STRUGGLE/GOAL
NONVIOLENT TACTICS USED
DA TACTICS USED
Rent withholding
CASE NARRATIVE WRITER
SUCCESS METRICS
7 / 12
(EREP) Dilemma action got replicated by other movements
(MC) Media Coverage
(OR) Opponent response
(PS) Dilemma action built sympathy with the public
(PUN) Punishment favored the activists
(SA) Dilemma action appealed to a broad segment of the public
Laugtivism
PART OF A LARGER CAMPAIGN
0 / 3
RESOURCES
Project documentation
Dilemma Actions Coding Guidebook
Case study documentation
Dilemma_Actions_Analysis_Dataset
SOURCES
Davey, Melissa. 2014. “Jonathan Moylan to be sentenced for Whitehaven Coal hoax email,” The Guardian. Retrieved July 23, 2023. (https://www.theguardian.com/world/2014/jul/11/jonathan-moylan-to-be-sentenced-for-whitehaven-coal-hoax-email).
Rimmer, Matthew. 2014. “The Sentencing of Jono Moylan,” Medium. Retrieved July 23, 2023. (https://drrimmer.medium.com/the-sentencing-of-jono-moylan-c9261be61be6).
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