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Jan 1, 2013-2013

Australia

Whitehaven Coal Hoax Email

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Jonathan Moylan

TARGET

Whitehaven Coal

WIDELY HELD BELIEF

That companies should stop pursuing coal-mining projects which are detrimental to the environment.

CASE NARRATIVE

Issue and Opponent: Australia’s Whitehaven Coal Company continued to support coal mining, which is detrimental to the environment. A project of theirs, the coal project in Maules Creek, had already drawn years of community outcry and protest due to the damage caused to the Leard State Forest and numerous cultural sites around the county.
Dilemma Action: Activist Jonathan Moylan sent out a fake email wiping out close to $314 million of Whitehaven Coal’s stock value. He wrote the email falsely claiming that the company withdrew its $1.2 billion loan to the Maules Creek coal project.
Outcome: Jonathan Moylan pled guilty to the charges, of which he was offered a $1000 recognizance if he maintained good behavior for two years. There was a negative result as the construction went along anyway.

PRIMARY STRUGGLE/GOAL

Environment

DA TACTICS USED

Rent withholding

CASE NARRATIVE WRITER

SUCCESS METRICS

7 / 12

(EREP) Dilemma action got replicated by other movements

(MC) Media Coverage

(OR) Opponent response

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(SA) Dilemma action appealed to a broad segment of the public

Laugtivism

PART OF A LARGER CAMPAIGN

0 / 3

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

Davey, Melissa. 2014. “Jonathan Moylan to be sentenced for Whitehaven Coal hoax email,” The Guardian. Retrieved July 23, 2023. (https://www.theguardian.com/world/2014/jul/11/jonathan-moylan-to-be-sentenced-for-whitehaven-coal-hoax-email).


Rimmer, Matthew. 2014. “The Sentencing of Jono Moylan,” Medium. Retrieved July 23, 2023. (https://drrimmer.medium.com/the-sentencing-of-jono-moylan-c9261be61be6).

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