Issue and Opponent: In Brazil, informal workers collect recyclables in ramshackle carriages and Carroças. They are often mocked and disparaged even though they perform a public service. Dilemma Action: A social parody of the popular MTV show “Pimp My Ride” turned into Pimp My Carroça. Artivist, Mundano, and others joined in “pimping” the carroças by fixing and improving the structure, adding rearview mirrors, and reflective stickers, decorated the carts with colorful/critical messages. The collectors, activists, and others marched to City Hall with their carts pimped out while reading the “Pimp My Carroça Manifesto.” The team also hosted the event days before RIO + 20 (The United Nations Conference on Sustainable Development, Rio de Janeiro) took place and during the “Virada Sustentável” (Festival of Sustainability) in the city of São Paulo. Outcomes: The goal of the action was to make the collectors visible. This initiative was not only designed to make Brazilian society see collectors but to understand the difficulties brought on by their being “invisible.” The happening helped Brazilian society realize the importance of the collectors’ contribution to city life and, in turn, brought recognition to their struggle. The activists helped frame the media coverage by releasing a documentary about the action.