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Apr 10, 2015-2015

Spain

Holograms for Freedom

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Holograms for Freedom

TARGET

Spanish government

WIDELY HELD BELIEF

People should have rights to freedom of expression, assembly, protest and information.

CASE NARRATIVE

Issue and Opponent: The Spanish government introduced legislation in 2015 that would subject millions of citizens to disproportionate fines and even jail time for exercising their right to freedom of expression, assembly, protest, and information.
Dilemma Action: On April 10, 2015, the first hologram protest was organized and performed in Madrid by No Somos Delito– a platform of over 100 groups against the repressive legislation. The use of the holograms was intentional, as the protestors claim that holograms would soon be the only way to protest in Spain. The protest took place in front of parliament and included a screening of previously filmed protests. The campaign also included a webpage that allowed individuals from around the world to post their holograms, written messages, or shout-outs.
Outcomes: This protest gained the attention of the international press and had significant positive reactions worldwide. As of 2017, more than 800,000 people saw the campaign and 300,000 signed an online petition to abolish the law. However, no concessions were made, and the law, coined “the gag law,” proceeded to be passed. There is no evidence of punishment being enacted as a result of this action.

PRIMARY STRUGGLE/GOAL

Pro-Democracy

DA TACTICS USED

Alternative communication system

CASE NARRATIVE WRITER

SUCCESS METRICS

7 / 12

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

PART OF A LARGER CAMPAIGN

3 / 3

Activist group continued working together after the action

Encouraged more participants to join the movement

Internally replicated by the same movement

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

Tactical Media Files. 2016. “Holograms for Freedom,” Retrieved July 23, 2023. (http://www.tacticalmediafiles.net/campaigns/38066/Holograms-for-Freedom#:~:text=Holograms%20for%20Freedom%20On%20April%2010th%2C%202015%2C%2017%2C857,%2F%3EIt%20was%20the%20first%20Hologram%20Protest%20in%20History.).


Sheean, Jacqueline. 2018. “A (new) Specter Haunts Europe: The Political Legibility of Spain’s Hologram Protests.” Journal of Spanish cultural studies. Retrieved July 23, 2023.


Lopez, Almudena Escobar. 2016. “Invisible Participation: The Hologram Protest in Spain.” Retrieved July 23, 2023.

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