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Jan 23, 2021-2021

Russia

Anti-Putin Snowman Protest

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Russian Activist Yelena Kalinina

TARGET

Valdimir Putin, Government

WIDELY HELD BELIEF

Dictatorial govt. must step down.

CASE NARRATIVE

Issue and Opponent: Russia had jailed opposition leader Aleksei Navalny. He was sentenced to 20 days in jail on January 18. Protests occurred, however, the mother of four Yelena Kalinina staged her unique demonstration in response, as she was unable to attend.
Dilemma Action: Kalinina made four snowmen, giving each a piece of cardboard with slogans reading “Down with the Tsar!” and “This Is Our Country!” Another sign referenced a billion-dollar luxury place that is claimed to belong to Putin and was acquired through illicit funds. She posted a picture of them on social media, which received a lot of attention.
Outcomes: Police came to Kalinina’s home the next day, removed the cardboard signs, and took her in for questioning. Kalinina continues to protest against Putin and the current Russian government.

PRIMARY STRUGGLE/GOAL

Pro-Democracy

DA TACTICS USED

Banners/posters/displayed communications

CASE NARRATIVE WRITER

SUCCESS METRICS

9 / 12

(EREP) Dilemma action got replicated by other movements

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(OR) Opponent response

(PS) Dilemma action built sympathy with the public

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

Laugtivism

PART OF A LARGER CAMPAIGN

3 / 3

Activist group continued working together after the action

Encouraged more participants to join the movement

Internally replicated by the same movement

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

The Moscow Times. 2021. “An activist in Russia’s Arkhangelsk has been detained for organizing a “mass picket of snowmen” against President Vladimir Putin,” Twitter. Retrieved July 23, 2023. (https://twitter.com/MoscowTimes/status/1354564846860296192).

Stewart, Will. 2021. “Is Putin a snowflake? Woman is interrogated by police after building SNOWMEN holding anti-Vladimir slogans in latest example of how the Russian leader fears any dissent,” Daily Mail. Retrieved July 23, 2023. (https://www.dailymail.co.uk/news/article-9196373/Russian-police-arrest-activist-building-rally-anti-Putin-snowmen.html).


Luxmoore, Matthew. 2021. “In Russia, Even Snowmen Can’t Escape The Navalny Crackdown,” RFERF. Retrieved July 23, 2023. (https://www.rferl.org/a/russian-activist-snowmen-protest/31074679.html).

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