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Oct 1, 2019-2019

United States of America

Peace Pipeline

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Yes Men, Indigenous People Council

TARGET

Enbridge, Inc.

WIDELY HELD BELIEF

It makes no sense that corporations invade native lands but indigenous people can’t “invade” non-indigenous lands.

CASE NARRATIVE

Issue and Opponent: Enbridge Inc., an energy transport company, was building the Line 3 Replacement Project scheduled to overrun sacred tribal lands along its 1,031-mile route.
Dilemma Action: Indigenous activists Gitz Crazyboy and Tito Ybarra posed as the “Indigenous Pipeline Council” (IPC) and claimed they were constructing an indigenous pipeline that would run through Duluth, MN. They began demonstratively disrupting Duluth, beginning with “sacred remains relocations” at Duluth cemeteries (one clumsy team kept dropping a casket as horrified churchgoers looked on), construction surveys at Duluth’s most elite country clubs, brochures and door hangers distributed widely, and several public outreach events, including a catered announcement to business and political leaders at the swanky Moorish Room in downtown Duluth. The IPC’s route through cemeteries, golf clubs, and backyards mirrored the ways that Indigenous communities across the continent are affected by development.
Outcomes: The pranks received considerable news coverage. The residents of Duluth were not able to ignore the extent of damage caused by the proposed pipeline, even though the actions did not stop the pipeline.

PRIMARY STRUGGLE/GOAL

Accountability / Corruption
Environment

DA TACTICS USED

Event disruption

Hoax event

Impersonating opponent

Online hoax

CASE NARRATIVE WRITER

SUCCESS METRICS

9 / 12

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(OR) Opponent response

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

Laugtivism

PART OF A LARGER CAMPAIGN

3 / 3

Activist group continued working together after the action

Encouraged more participants to join the movement

Internally replicated by the same movement

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

The Yes Men. “Peace Pipeline Reveal Release,” Retrieved July 23, 2023. (https://theyesmen.org/project/peacepipeline/reveal).


The Yes Men. “Indigenous pipeline to bisect minor American city!,” Retrieved July 23, 2023. (https://theyesmen.org/project/peacepipeline/press).


https://www.enbridastructure/public-awareness/minnesota-projects/line-3-replacement-project. Accessed April 15, 2022.

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