Issue and Opponent: Two female students were told to stop kissing while shopping in a Sainsbury supermarket in Brighton, UK, and were asked to leave the store by the security guard, after complaints from a fellow customer concerned with the safety of her child. The incident occurred on National Coming Out Day, an annual event that promotes and recognizes the LGBT community. The couple issued a statement saying that the real issue is that homophobic attacks still occur regularly. That in 81 countries it is illegal to be openly gay, and children are being taught by their parents that it’s wrong to love someone of the same gender. Dilemma Action: In October 2014, hundreds swamped the Sainsbury store in Brighton where the two women were threatened by staff, staging a big consensual kiss-in. The supermarket took a determinedly relaxed attitude to the event, insisting it was ‘happy to welcome’ the protesters to the New England Street store. After some minutes, the manager demanded the protesters leave, claiming that they prevented the operation of a business, but the protesters did not leave immediately. Outcome: The supermarket privately apologized to the girls, and made a small donation to a LGBTQ+ charity. No customer was disturbed during the demonstration and some of them even joined and supported the crowd.