Jan 1, 2008-2008
Canada
Exxon’s climate victim candles
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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP
Yes Men; Reggie Watts
TARGET
Exxon
WIDELY HELD BELIEF
Oil company profits are not more important than people.
CASE NARRATIVE
Issue and Opponent: Fossil fuel companies disregard human life for profits. A conference of 300 oil company reps was intended to simply focus on more corporate greed. The Yes Men wanted to disrupt that. Dilemma Action: Impersonating Exxon officials Andy Bichlbaum and Mike Bonanno told the conference that the real solution to climate change was simply to turn everyone who dies into fuel so that the all-important free market could continue to work well past doomsday. They then described the human-rendering technology that would make corporate survival possible. As volunteers passed out flesh-scented candles, a funeral tribute played for an Exxon janitor named Reggie Watts (played by the real Reggie Watts), who had graciously donated his body to be turned into candles as a test of the Vivoleum concept.
Outcomes: Security guards dragged Bichlbaum away from the reporters, and he and Bonanno were detained until Calgary Police Service officers could arrive. The policemen, determining that no major infractions had been committed, permitted the Yes Men to leave. The incident got widespread media coverage.
PRIMARY STRUGGLE/GOAL
NONVIOLENT TACTICS USED
DA TACTICS USED
Impersonating opponent
Mocking an event
CASE NARRATIVE WRITER
SUCCESS METRICS
10 / 12
(EREP) Dilemma action got replicated by other movements
(MC) Media Coverage
(MSYMP) Media coverage was sympathetic to the activists
(OR) Opponent response
(PS) Dilemma action built sympathy with the public
(PUN) Punishment favored the activists
(REFR) Dilemma action reframed the narrative of the opponent
(RF) Dilemma action reduced fear and/or apathy among the activists
(SA) Dilemma action appealed to a broad segment of the public
Laugtivism
PART OF A LARGER CAMPAIGN
3 / 3
Activist group continued working together after the action
Encouraged more participants to join the movement
Internally replicated by the same movement
RESOURCES
Project documentation
Dilemma Actions Coding Guidebook
Case study documentation
Dilemma_Actions_Analysis_Dataset
SOURCES
The Yes Men. 2008. “Exxon’s climate-victim candles,” Retrieved July 22, 2023. (https://theyesmen.org/project/exxon).
The Yes Men. 2007. “EXXON PROPOSES BURNING HUMANITY FOR FUEL IF CLIMATE CALAMITY HITS: Conference organizer fails to have Yes Men arrested,” Retrieved July 22, 2023. (https://theyesmen.org/project/exxon/reveal).
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