Logo for canvasopedia.org
Logo TactisForChange
Dilemma Actions MapCase StudiesMethodsIndexAbout UsContact Us

Jan 1, 2008-2008

Canada

Exxon’s climate victim candles

Share

ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Yes Men; Reggie Watts

TARGET

Exxon

WIDELY HELD BELIEF

Oil company profits are not more important than people.

CASE NARRATIVE

Issue and Opponent: Fossil fuel companies disregard human life for profits. A conference of 300 oil company reps was intended to simply focus on more corporate greed. The Yes Men wanted to disrupt that. Dilemma Action: Impersonating Exxon officials Andy Bichlbaum and Mike Bonanno told the conference that the real solution to climate change was simply to turn everyone who dies into fuel so that the all-important free market could continue to work well past doomsday. They then described the human-rendering technology that would make corporate survival possible. As volunteers passed out flesh-scented candles, a funeral tribute played for an Exxon janitor named Reggie Watts (played by the real Reggie Watts), who had graciously donated his body to be turned into candles as a test of the Vivoleum concept.
Outcomes: Security guards dragged Bichlbaum away from the reporters, and he and Bonanno were detained until Calgary Police Service officers could arrive. The policemen, determining that no major infractions had been committed, permitted the Yes Men to leave. The incident got widespread media coverage.

PRIMARY STRUGGLE/GOAL

Accountability / Corruption
Environment

DA TACTICS USED

Impersonating opponent

Mocking an event

CASE NARRATIVE WRITER

SUCCESS METRICS

10 / 12

(EREP) Dilemma action got replicated by other movements

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(OR) Opponent response

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

Laugtivism

PART OF A LARGER CAMPAIGN

3 / 3

Activist group continued working together after the action

Encouraged more participants to join the movement

Internally replicated by the same movement

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

The Yes Men. 2008. “Exxon’s climate-victim candles,” Retrieved July 22, 2023. (https://theyesmen.org/project/exxon).

The Yes Men. 2007. “EXXON PROPOSES BURNING HUMANITY FOR FUEL IF CLIMATE CALAMITY HITS: Conference organizer fails to have Yes Men arrested,” Retrieved July 22, 2023. (https://theyesmen.org/project/exxon/reveal).

Related cases

May 1, 2014-2014

United States of America

Gap Does More – Hoax Media

The Bangladeshi garment industry has exploded over the past five years and it’s been a major driver in the economy. Gap clothes are produced in countries like Banglade...

Economic justice
Human rights
Communications with ...

/

Humorous skits and p...
Share

Read more

Jun 1, 2018-2018

China

The water from the village, Xiaohaotu, in the central province of Shaanxi, is polluted with heavy metals, the likely result of nearby coal mining and gas exploration o...

Environment
Communications with ...

/

Banners/posters/disp...

Apr 15, 2012-2012

China

China has strict censorship rules that forbid people to engage in any gossip about top political leaders, their families, or internal party affairs. However, recently ...

Accountability / Corruption
Human rights
Pro-Democracy
Communications with ...

/

Banners/posters/disp...

Subscribe to our newsletters to get full access to all materials on our website.

Logo for canvasopedia.org
Logo TactisForChange
Dilemma Actions MapCase StudiesMethodsIndexAbout UsContact Us

© 2025 Tactics4 Change. All rights reserved. Read our Terms & Conditions and Privacy Policy.