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Feb 1, 2018-2018

Brazil

Black Stroll

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Colectivo Preto

TARGET

Brazilian Government; Brazilian Elite

WIDELY HELD BELIEF

Afro-Brazilians have a right to take up space, and enjoy the 3rd spaces that are non-existent in lower income areas. They should not be held excluded from shopping centers on the pigment of thier skin.

CASE NARRATIVE

Issue and Opponent: Brazil’s economic growth in recent decades has left sharp economic disparities to grow between the rich and poor. Brazil’s shopping centers, located in higher-income areas, hardly ever observe black Brazilians as customers. Only 7% of professionals in the nation come from African ancestry, thus proving that Afro-Brazilians have unequal access to vital resources needed to move up the economic ladder. Segregated societies have become the norm in Brazil and this norm has led to a multitude of issues observed throughout the nation. It was a widely held belief that Afro-Brazilians should have a right to take up space and enjoy 3rd spaces that are non-existent in lower-income areas.
Dilemma Action: In 2018, in Rio de Janeiro, Brazil, nearly 50 young black Brazilians dressed sharping in African designs walked into one of Brazil’s most exclusive shopping malls to watch the film “Black Panther”. Normally, this would just be another example of diversity and inclusion, but in this case, it is one of activism. These 50 young Afro-Brazilians had to courage to show up and take up space in an environment that has been intentionally excluding them. This act was called a “rolezinho preto” translating to “black stoll”, an act that has evolved as a form of protest in Brazil since 2014. Previous similar acts have resulted in black and brown teens being specifically excluded from shopping malls, and in some cases were met with rubber bullets and tear gas. This action was rooted in a human rights struggle, as people were being excluded from shopping centers based on the pigment of their skin.
Outcomes: None of the moviegoers were detained or stopped from entering the shopping mall in this case. The mall section and police forces couldn’t have removed these actors from this movie theater, as they abided by all commercial and social norms required by shopping centers. Forced removal of these actors could have been viewed as an over-policing measure and direct exclusion of Afro-Brazilians.

PRIMARY STRUGGLE/GOAL

Accountability / Corruption
Human rights

DA TACTICS USED

Sit-in

CASE NARRATIVE WRITER

SUCCESS METRICS

6 / 12

(MC) Media Coverage

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

PART OF A LARGER CAMPAIGN

3 / 3

Activist group continued working together after the action

Encouraged more participants to join the movement

Internally replicated by the same movement

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

Goncalves, Juliana. 2018. ““BLACK PANTHER” IS INSPIRING BLACK BRAZILIANS TO OCCUPY ELITE, WHITE SHOPPING MALLS
They were met with stares and security guards,” The Intercept. Retrieved July 23, 2023. (https://theintercept.com/2018/02/22/black-panther-brazil-protest/).

Poets, Desiree. 2014. “Brazil’s Rolezinhos: Shopping Malls as Instruments of Geographic Inclusion,” Retrieved July 23, 2023. (https://rioonwatch.org/?p=18600).


https://www.dw.com/en/little-rolls-swing-through-brazilian-malls/a07380737. Accessed April 15, 2022.

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