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Dec 7, 2020-2020

United Kingdom

Bank of England Goes Green

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Yes Men

TARGET

Inaction about climate change (specifically Paris agreement)

WIDELY HELD BELIEF

That climate change should be addressed from both a political and economic standpoint, and action should be taken quickly.

CASE NARRATIVE

Issue and opponent: The Bank of England continued to fail to adjust operations to support the Paris Agreement.
Dilemma Action: The Yes Men released a hoax press statement from BoE claiming that it would stop buying corporate bonds from fossil fuel companies, following through on its longstanding promise to address climate change. A global coalition of banks even thanked them. BoE then had to issue a statement saying that they, in fact, did NOT plan to do that, and it was revealed that this was a stunt pulled by the Yes Men. After this, if the Bank of England continued to invest in these bonds, it would appear as though they did not care about their commitment to addressing climate change and would get more backlash. “We wanted to show how it would feel—even for a split second—if a central bank took steps to protect against climate calamity,” said Jeff Walburn of the Yes Men.
Outcomes: There was widespread media coverage of the initial hoax announcement and the fallout. BoE threatened legal action and denied that they were failing to live up to promises on climate. The hoax, though, revealed that it was a lie.
Larger Campaign: Yes, Yes Men launched a campaign dedicated to climate action.

PRIMARY STRUGGLE/GOAL

Environment

DA TACTICS USED

Hoax press statement/ formal statement

Hoax website

Humorous skits and pranks

CASE NARRATIVE WRITER

SUCCESS METRICS

11 / 12

(CONC) Concessions were made

(EREP) Dilemma action got replicated by other movements

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(OR) Opponent response

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

Laugtivism

PART OF A LARGER CAMPAIGN

3 / 3

Activist group continued working together after the action

Encouraged more participants to join the movement

Internally replicated by the same movement

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

https://uk.finance.yahoo.com/news/banease-green-bonds-asset-purchase-climate-170421268.html?guccounter=1. Accessed April 15, 2022.

The Yes Men. 2020. “Bank of England goes green,” Retrieved July 23, 2023. (https://theyesmen.org/project/boe).


Lynch, Russell. 2020. “Bank of England falls prey to climate hoaxers,” The Telegraph. Retrieved July 23, 2023. (https://www.telegraph.co.uk/business/2020/12/07/bank-england-falls-prey-climate-hoaxers/).


Harley-McKeown, Lucy. 2020. “New York-Based Climate Activists The Yes Men Revealed as Source of Bank of England Prank,” Newsweek. Retrieved July 23, 2023. (https://www.newsweek.com/new-york-based-climate-activists-yes-men-revealed-source-bank-england-prank-1553507).

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