Dec 7, 2020-2020
United Kingdom
Bank of England Goes Green
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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP
Yes Men
TARGET
Inaction about climate change (specifically Paris agreement)
WIDELY HELD BELIEF
That climate change should be addressed from both a political and economic standpoint, and action should be taken quickly.
CASE NARRATIVE
Issue and opponent: The Bank of England continued to fail to adjust operations to support the Paris Agreement.
Dilemma Action: The Yes Men released a hoax press statement from BoE claiming that it would stop buying corporate bonds from fossil fuel companies, following through on its longstanding promise to address climate change. A global coalition of banks even thanked them. BoE then had to issue a statement saying that they, in fact, did NOT plan to do that, and it was revealed that this was a stunt pulled by the Yes Men. After this, if the Bank of England continued to invest in these bonds, it would appear as though they did not care about their commitment to addressing climate change and would get more backlash. “We wanted to show how it would feel—even for a split second—if a central bank took steps to protect against climate calamity,” said Jeff Walburn of the Yes Men.
Outcomes: There was widespread media coverage of the initial hoax announcement and the fallout. BoE threatened legal action and denied that they were failing to live up to promises on climate. The hoax, though, revealed that it was a lie.
Larger Campaign: Yes, Yes Men launched a campaign dedicated to climate action.
PRIMARY STRUGGLE/GOAL
NONVIOLENT TACTICS USED
DA TACTICS USED
Hoax press statement/ formal statement
Hoax website
Humorous skits and pranks
CASE NARRATIVE WRITER
SUCCESS METRICS
11 / 12
(CONC) Concessions were made
(EREP) Dilemma action got replicated by other movements
(MC) Media Coverage
(MSYMP) Media coverage was sympathetic to the activists
(OR) Opponent response
(PS) Dilemma action built sympathy with the public
(PUN) Punishment favored the activists
(REFR) Dilemma action reframed the narrative of the opponent
(RF) Dilemma action reduced fear and/or apathy among the activists
(SA) Dilemma action appealed to a broad segment of the public
Laugtivism
PART OF A LARGER CAMPAIGN
3 / 3
Activist group continued working together after the action
Encouraged more participants to join the movement
Internally replicated by the same movement
RESOURCES
Project documentation
Dilemma Actions Coding Guidebook
Case study documentation
Dilemma_Actions_Analysis_Dataset
SOURCES
https://uk.finance.yahoo.com/news/banease-green-bonds-asset-purchase-climate-170421268.html?guccounter=1. Accessed April 15, 2022.
The Yes Men. 2020. “Bank of England goes green,” Retrieved July 23, 2023. (https://theyesmen.org/project/boe).
Lynch, Russell. 2020. “Bank of England falls prey to climate hoaxers,” The Telegraph. Retrieved July 23, 2023. (https://www.telegraph.co.uk/business/2020/12/07/bank-england-falls-prey-climate-hoaxers/).
Harley-McKeown, Lucy. 2020. “New York-Based Climate Activists The Yes Men Revealed as Source of Bank of England Prank,” Newsweek. Retrieved July 23, 2023. (https://www.newsweek.com/new-york-based-climate-activists-yes-men-revealed-source-bank-england-prank-1553507).
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